Blog Nr 1: Glattfelden, 26.01.2026
I’ve spent a good part of my career in sales: on both sides of the table. I’ve worked as a “farmer” and “hunter” across key account management and new business development and I’ve lived the realities of “rep roles” like AE, SDR and CSM (as well as many other sales “titles”). If your week is filled with pipeline reviews, forecasts, follow-ups and conversations about KPIs & conversion thresholds, I understand exactly what that feels like, because I’ve not just been there, I am still there, yet now with one clear goal: to truly help you by any (sales) means necessary!
I know the many situations people face: a difficult period with low or even critical revenue, a pipeline that looks promising in a spreadsheet or in a CRM dashboard, while sensing something might be off: Deals stall, follow-ups slip and CRM data becomes incomplete or outdated, forecast calls drift from facts into opinions and the uncomfortable truth is that this is rarely a motivation or effort problem. It’s a systems problem.
Most B2B sales “stacks” are assembled over time: a CRM to store records, a separate tool for outbound, another for enrichment, then yet another for sequencing and, if you’re into a little bit further advanced details, something even for intent signals. On top of that come countless manual spreadsheets and custom reports to compensate for gaps in process and data. Each tool might be useful on its own and many of them exist for understandable reasons (growth, legacy decisions, acquisitions, internal preferences etc.). But together, they often create friction, context switching, and inconsistent data.
The outcome is predictable:
All that said: This is exactly why I’m writing this blog nr 1 and why I am building HeySali.
About me: I am Can Bagriyanik, the Founder and Managing Director of HeySali, a brand of Glatt Digital GmbH based in Switzerland. HeySali is my attempt to solve a problem I’ve seen repeatedly across B2B teams in all verticals: sales performance doesn’t improve by adding more tools (or new people) or by asking people to work “harder” or “differently”. It only improves when you design a smart setup that combines the right technology with a clear operating model and strong execution.
In my first blog today, I’m aiming to cover these three things:
If you’re in sales, a C level executive and/or owning a company, you’ve likely experienced this:
This isn’t a training issue, nor lack of individual experience. It’s an operating model problem.
When your workflow is scattered across tools, your team pays a “tool tax” every day:
Sales needs a system that reduces friction for good and definitely not increases it.
A Modern Sales OS is a single workflow that connects the five things that drive revenue outcomes:
The key is not “having” these capabilities: it’s how they work together.
A Sales OS should make it easy for a rep to answer:
Let’s be honest: intent data can be overhyped.
A signal doesn’t mean someone is ready to buy. But it can mean they’re showing behaviors that correlate with certain interests and that’s valuable when you’re trying to prioritize.
The practical value of intent is simple:
Intent helps you spend your best outreach on the accounts most likely to respond.
That’s it.
Here’s the framework I’m building HeySali around:
Intent only works when it’s tied to fit + execution.
Even the best prioritization fails if you can’t contact the right people quickly.
In the real world, CRM records are never truly complete or updated incomplete. Jobs and titles change, people move. Email formats vary. And if you’re selling B2B, a “company-level” lead is rarely enough, you need the right stakeholders, the right decision makers with the right roles and reachable data.
Enrichment isn’t glamorous, but it’s often the difference between:
HeySali’s pilot is built around one operational goal:
Activate and reach out to new leads with minimal friction, consistent follow-up and clean pipeline hygiene.
Here’s the pilot workflow we’ve been refining:
Instead of forcing teams into manual setups, we start by allowing easy lead intake of existing data or enabling a complete new lead search
Pilot focus: speed-to-usable pipeline
We enrich leads so the user starts with a usable record, not a research project.
Pilot focus: reduce time-to-first-touch
Not all leads deserve the same attention. HeySali prioritises based on intent + fit, so users work with a clear shortlist.
Pilot focus: “who should I contact today and why?”
Most teams don’t fail because they don’t know what to do. They fail because they can’t do it consistently. Automated sequences help teams execute follow-ups.
Pilot focus: consistent follow-up + next-step discipline
Pipeline stages need exit criteria, required fields and next steps. If that sounds strict, it actually is. But leadership visibility depends on it.
Pilot focus: forecast confidence and accountability
This is exactly why I am building HeySali as a Sales OS!
If you’re in sales, a C level executive or a company owner, you don’t just want activity. You want outcomes and predictability.
The outcomes with HeySali are:
If a system can’t make those easier, it’s not helping.
We’re currently inviting a small number of B2B teams into our pilot/early access program that takes 8 weeks and costs CHF 99. If what I described sounds familiar and you want a platform that turns signals into pipelines with less friction: I’d love to talk!
Next step:
I’m Can Bagriyanik, the Founder and Managing Director of HeySali, a brand of Glatt Digital GmbH (LTD/LLC) in Switzerland.
I am building HeySali based on what I’ve seen in real sales environments: fragmented systems slow teams and revenue down. HeySali is a Modern Sales OS to help B2B teams move faster without losing control of data, pipeline, reporting and quality.